Calgary Flames Reveal New Pride Logo and Jersey

Calgary Flames Reveal New Pride Logo and Jersey

We are so proud to reveal our new Pride logo and jersey, designed by local artist Sarah Slaughter! Our 2024-25 Pride Night will take place on Friday, March 14th when we host the Colorado Avalanche. Our player-signed jerseys will be auctioned off, with proceeds being directed to the CSEC Inclusion Program!

 

Sarah Slaughter is a Canadian visual artist whose practice reflects her wide-open perspective and respect for multi-disciplinary creation. Her work often focuses on storytelling, incorporating elements inspired by local culture, personal narratives, and the surrounding environment. Each project involves collaboration, ensuring that each design resonates with the people and their space. 

 

"Exploring the intersection of Pride and the NHL, I found myself drawn to the symbol of butterflies. Universally associated with transformation, hope, and fresh beginnings, butterflies felt like a natural fit. Each slightly abstract butterfly I created uses the colors of the Pride flag, woven into the Calgary Flames logo to celebrate inclusivity and change."